AUTOCULT Magazine
I launched AUTOCULT as a coffee-table collectible from The Autoculture Foundation, dedicated to promoting underground car culture as a top-of-funnel content draw.
About
I learned the craft in advertising creative departments and went on to bring two culturally focused automotive content brands to life. I work at the intersection of art and commerce, telling meaningful stories about car culture and helping brands connect with the audiences gathered around them. From big advertising to independent publishing, I build high-value content and the partnerships that support it.
Currently
Creative Director, Culturally-Driven Automotive Media
Available for
Selected work
GARAGE Magazine
I founded GARAGE magazine in 2001 to bring high-value, culturally driven stories to automotive media—an approach I described as “Esquire for gearheads.”
Hemmings Media Workshop
I launched a content studio that brings endemic and non-endemic brands together through build series, travel series, event activations, digital products, and serial content shows.
Stetson Hats Sponsored Content
I produced a lookbook pairing vintage muscle cars with cowboy hats, helping Stetson find a new audience.
The Motor Underground
I created a serial show about the epic stories of car culture beneath the surface of general consumer automotive media.
Car Collecting's New Era
I joined The Culture Lane to discuss the new era of car collecting and why parts of the auto industry miss the mark when connecting with younger enthusiasts.
Work Background